Driving Sales With Your CRM Data
— May 11, 2010 —
According to an article recently published in Wells Fargo’s business newsletter, exploring internal data-using your customer knowledge-is among the best and most profitable ways to target sales opportunities.
CRM (customer relationship management) applications account for:
- revenue increases of up to 41% per sales person
- decreased sales cycles of over 24%
- lead conversion rate improvements of over 300%
- customer retention improvements of 27%
- decreased sales and marketing costs of 23%
- improved profit margins of over 2%
There are many advantages and functionality of CRM applications including account management, contact management, marketing campaign management, sales leads/opportunities and sales management.
Every company is different and has different needs so when working with a CRM implementation company, consider what types of reports would benefit you. For example, sales margin per sale, sales pipelines, etc.
For more information on how you can implement a CRM system in your dealership, please contact us at 602.395.5555 or send an email from the contact page.
Filed under News.